Meredith Corp. Buys Rachael Ray Magazine

On October 12, 2011, Meredith Corporation announced Every Day with Rachael Ray magazine as the newest addition to its super successful media and marketing company.  The award-winning magazine is published 10 times per year and reaches an audience of 7.3 million.

Every Day with Rachael Ray magazine, as well as the glossy’s digital media assets, will join the ranks of other well-known brands, which include Better Homes and Gardens, Parents, More, and Fitness.

"The acquisition of Every Day with Rachael Ray will further extend our leadership and deepen our reach in providing women with best-in-class food content, while offer advertisers multiple avenues to reach them," said Meredith National Media Group President Tom Harty.  "We are excited to add this well-recognized franchise to our strong portfolio of national media brands."

What are your thoughts? Is this a good move for Meredith Corporation?

Grace Gavilanes, Vice President